What We Offer


  • Investment Advising
  • Retirement Planning
  • Roth IRA’s
  • Simple IRA’s
  • 401k Rollovers
  • Asset Management
  • Fee Only Fiduciary
  • Term Life Insurance
  • Education Savings Accounts

Jimmy Hancock

Jimmy Hancock is the Owner/President of Preferred Retirement Options, Inc.  He bought the company from his father Jim Hancock in 2020.  He has been working for the company since 2012.  He is a graduate of Brigham Young University-Idaho with a bachelor’s degree in Business Management with an emphasis in Finance.  He is licensed as an Investment Adviser Representative and continues to gain the trust of many clients here in Eastern Idaho.  He also has his Life and Health Insurance License in Idaho.

Jimmy lives in Idaho Falls and loves to be active and plays nearly every sport.  In fact he even runs an adult flag football league in Idaho Falls.  He is very competitive in sports and in life.  He is married to his wife of 10 years and has 4 wild kids.

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What does it mean to be a Smartvestor Pro?

Jimmy Hancock is a SmartVestor Pro recommended by Dave Ramsey to help with your retirement, college savings and other investments.

I agree to the SmartVestor Code of Conduct

I believe everyone deserves access to solid, professional investing guidance.  I have earned my position as a SmartVestor Pro because of my experience in the industry and my drive to help others.

I provide a refreshing twist on financial planning.

I have the heart of a teacher, not the attitude of a salesman.  I’m someone you can feel comfortable talking to and someone you can trust.  We’ll work together to create a plan to help you reach your goals.

I care about your future.

I’m more than a “financial planner”–I’m someone you can relate to and share your dreams with.  I fit your investments to your life, help you understand what you’re investing in and why, and encourage you to stick with your long-term goals.